Attractive packaging appeals to the senses and triggers spontaneous purchase decisions at the POS. It is an instrument for branding and sometimes even the most important brand feature. It sets your product apart from all the others in the shelf, makes people recognize it and is an important factor for the success of a brand. The color of the packaging is critical when it comes to the purchase decision of the consumer. Attract the attention of the consumer - with the metallic colors from Printcolor.